How WildAid Inspires Global Action to Protect Wildlife and Our Oceans.

We will be joined by either WildAid CEO Meaghan Brosnan or President John Baker, depending on final scheduling.

WildAid’s mission is to inspire change and empower the world to protect wildlife and vital habitats from critical threats including illegal wildlife trafficking, climate change, and illegal fishing.

WildAid delivers impact at scale in two distinct ways: 1) creating innovative communications campaigns that inspire millions of people in China, South East Asia, Africa, and the U.S. to protect endangered wildlife and reduce climate impacts, and 2) strengthening effective ocean enforcement of priority marine areas including marine protected areas, coastal fisheries, coral reefs, and blue carbon habitats with government, NGO, and community partners in 16 countries around the globe.

Rather than focusing on guilt or despair, WildAid inspires hope and action. Their award-winning campaigns, featuring collaborators such as Leonardo DiCaprio, Yao Ming, Lupita Nyong’o, David Beckham, and Jackie Chan, have reached millions and helped shift attitudes around the world — from decreasing shark-fin consumption in Asia to expanding marine enforcement in Africa and Latin America.

Their approach is bold, effective, and deeply human — proving that protecting the natural world begins with changing hearts and minds.